Telecommunication and Technology
Possibly one of the most fast paced industries, the telecommunication and technology field has been swept up in rapid deregulation and innovation. Traditional markets have been turned upside down, as the growth multiplies. Meanwhile, NFTs have grown in prominence as digital assets that span several industries. While they are still mistakenly perceived as artwork since the most famous NFTs sold to date have been art, it is not the case; in fact, NFTs have a wider range of use cases like in music, gaming, and multimedia.
We are currently witnessing a radical change in the way we advertise and market our brands. Web 3.0 equals more privacy which means that dependence on large marketing channels to acquire customers will diminish. We’ll have to look for new opportunities and NFTs have the right set of characteristics to come out on top.
Telecom companies, the driving force behind global communication, have begun to use NFTs as a new way to grab attention and communicate with their customers. Hatem Dowidar, group CEO of Etisalat, said: “The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate. The Metaverse is opening up several avenues for us to investigate the digital realm in ways that were unimaginable just a few years ago. At this defining moment in our journey, we are proud to leverage our legacy in blockchain-enabled tech to launch pioneering NFTs that allow us and our customers to explore the limitless potential that the Metaverse holds.”