Every individual has a primal need to help their community or society at large. The majority of the populous does not have the right outlet to do so. They are more often than not reliant on television commercials or word of mouth to try and offer their help.
Now with almost every brand in the sector dedicating a portion of their time and allocating resources to comprehensively making a difference in the world, NFTs can act as the perfect gateway to bridge that gap.
The beauty and fashion sectors have often been maligned undeservedly for perpetuating stereotypes. They have come a long way to help quash age-old practices that have tarnished their reputations (animal cruelty, excessive damage to the environment, unhealthy body image, etc.).
Both sectors have almost shed those long-standing grievances that activists and oftentimes consumers have shared and have emerged as better partners to organizations that help tackle such issues for the better.
By working in tandem with charitable organizations through the sale of dedicated NFTs that help any particular cause, the brands are not only able to shed light on a problem, but also, be part of the solution. They are not only helping the charity do great work but also, helping position the brand as a champion of said cause.