Bridging the gap between the physical and digital worlds through NFTs
Studio Raphaël Lutz created «Côtes Numériques», the first wall clock in augmented reality sold as an NFT accessible to all who visit their internet SHOP. 99 editions were available at the unique price of 199.00 CHF. The objective was to make NFTs accessible to everyone in the simplest way possible without necessarily owning cryptocurrencies and paving the way for those who purchase to enter the Metaverse. Through this project, they wanted to rethink the possible interactions between digital objects in the physical world and allow people to enter the Metaverse and the worldof NFTs. Block.co is a pioneer in this field, having focused on building an NFT minting platform that is simple, versatile, and user-friendly to non-crypto savvy businesses and individuals. It was then that choosing our platform, which aligned with Raphael Lutz’s needs, became a logical decision that proved successful.
THE STORY OF STUDIO RAPHAËL LUTZ
A design office founded in 2012, Studio Raphaël Lutz’s artistic direction is directed towards various projects such as scenographies, design of unique or serial objects, concepts of tableware and various experiments exposed in art and design galleries such as NOV Gallery or Mobilab gallery without forgetting the creative consulting. The work of Studio Raphaël Lutz gives pride of place to local artisans and it is not uncommon for the vast majority of the objects designed to be stamped made in VAUD. It is a great pride for the studio to be able to collaborate with exceptional craftsmen. Each project is an opportunity to discover ways to explore different craft methods and to push them further in order to experiment through the design and to innovate with every project. Studio Raphaël Lutz participates in numerous contests in order to publicize its projects and also its partners and customers. Since 2018,Gault&Millau has integrated Raphaël into its informative editorial board as a Food Design specialist and innovation researcher for the food sector. In 2017, SRL launched the Designer’s Table Arts Research Project. In 2020, they also became open to the public through their spin-off Hyper Aktiv. with a space located in the former Valentine fryer factory on the edge of the Rennes train station. In 2021, they created their Research & Design department to help their clients prospect future societal changes such as the inclusion of the Metaverse in digital habits.
Why Web 3.0? The Metaverse and NFTs are the next big thing when it comes to object design trends. With Facebook switching to Meta and brands like Pepsi, Walmart, or even Ralph Lauren which are present in the Metaverse with virtual stores, the Web 3.0takes on considerable importance and is no longer merely marketing but a real commercial strategy. The continued development of VR goggles that stretch towards an AR visualization of our reality is also proof of its amplifying value. The paradigm for designers, with the shortages of raw materials and the future energy battles, lies in producing objects. What about using them in the Metaverse then? When the SRL team searched for solutions that aligned with their goals; which were based around simplicity and adoption of non-crypto savvy consumers; they found that most platforms weren’t as simple to use and rarely provided the proper guidance and education they needed to actually ideate the NFT use case correctly, as well as additional aid in the launch.
WHY STUDIO RAPHAËL LUTZ CHOSE NFTS